Loyal customers are the lifeblood of any successful restaurant. With rising competition and shifting consumer habits, a well-designed restaurant loyalty program is no longer just an add-on—it’s a necessity. The best restaurant loyalty programs don’t just reward repeat visits; they also boost sales, increase customer engagement, and provide valuable data insights.

But with so many options on the market, how do you choose the right one? In this guide, we’ll compare seven of the best loyalty programs for restaurants in 2025, highlighting their strengths, best use cases, and how they can help drive revenue growth.

Why Do Restaurants Need a Loyalty Rewards Program?

A well-executed loyalty rewards program for restaurants isn’t just about discounts—it’s about building long-term customer relationships. Here’s why it matters:

• Increased Visit Frequency – Customers enrolled in a loyalty program visit 20% more often than those who aren’t.

• Higher Average Spend – Members of a restaurant loyalty rewards program tend to spend 15% more per order.

• Direct Customer Engagement – Loyalty programs provide a way to communicate with customers via SMS, email, or app notifications.

• Valuable Data Insights – Understanding customer preferences helps restaurants optimize menu offerings and promotions.

With these benefits in mind, let’s explore the top restaurant loyalty programs that can drive your business forward in 2025.

1. Peblla – Best for Data-Driven Loyalty & Marketing

Peblla is an all-in-one restaurant technology platform that seamlessly integrates loyalty programs with POS systems, AI-powered phone ordering, and marketing automation.

Why Peblla Stands Out:

• Built-in POS Integration – No need for third-party apps; Peblla’s loyalty program is directly tied to customer orders and transactions.

• AI-Driven Personalization – Offers smart rewards based on customer behavior, increasing engagement.

• Automated SMS & Email Marketing – Helps restaurants keep customers coming back with timely promotions.

• Multi-Channel Accessibility – Works across in-store POS, online ordering, and mobile apps.

• Comprehensive Reporting – Tracks key loyalty metrics, from redemption rates to ROI.

Best for:

Full-service and quick-service restaurants looking for a fully integrated system that connects loyalty programs with customer engagement tools.

2. Toast Loyalty – Best for Small Restaurants & Cafés

Toast, a well-known restaurant POS provider, offers a loyalty program designed for independent restaurants and cafés.

Key Features:

• Simple Sign-Up Process – Customers can enroll with a phone number or email at checkout.

• Customizable Rewards – Restaurants can set earning structures based on visits or dollars spent.

• Integration with Toast POS – Ensures a smooth transaction process without extra hardware.

Best for:

Small to mid-sized restaurants that already use Toast’s POS system and want a straightforward loyalty solution.

3. Square Loyalty – Best for Quick-Service & Fast Casual Chains

Square’s loyalty program is a user-friendly option designed for restaurants using Square’s POS and payment system.

Why Restaurants Love Square Loyalty:

• Easy Enrollment – Customers join via their phone number, making sign-up frictionless.

• Flexible Reward Tiers – Restaurants can create different levels of rewards based on spending.

• Automated Reminders – Sends automatic reminders to customers when they are close to earning rewards.

Best for:

Quick-service restaurants and food trucks looking for an easy-to-implement loyalty program.

4. Paytronix – Best for Multi-Location & Franchise Restaurants

Paytronix offers an enterprise-grade loyalty solution that is ideal for franchises and multi-location restaurants.

Features That Make Paytronix Stand Out:

• Multi-Channel Loyalty – Works across mobile apps, online orders, and in-store POS.

• AI-Powered Insights – Helps brands create personalized rewards based on customer behavior.

• Gift Card & Loyalty Integration – Customers can use gift cards to earn and redeem rewards.

Best for:

Multi-unit restaurant brands and franchises that need a scalable, data-driven loyalty system.

5. Thanx – Best for Customer Engagement & Retention

Thanx is a loyalty and customer engagement platform designed to increase repeat business.

What Makes Thanx Effective?

• Card-Linked Loyalty – Customers don’t need an app; they earn rewards by using their payment card.

• Automated Guest Recognition – Identifies top customers and offers personalized perks.

• Marketing Automation – Helps restaurants re-engage lapsed customers through targeted offers.

Best for:

Upscale casual and fine-dining restaurants that want a seamless, app-free loyalty experience.

6. Punchh – Best for Enterprise-Level Restaurants & Chains

Punchh is a powerful loyalty and engagement platform used by major restaurant chains.

Why Large Brands Use Punchh:

• AI-Driven Loyalty Engine – Predicts customer preferences and automates personalized offers.

• Robust Analytics & Insights – Helps brands understand customer habits and optimize programs.

• Omnichannel Experience – Works across mobile apps, social media, and POS systems.

Best for:

Enterprise restaurants and national chains looking for a highly customized, AI-powered loyalty solution.

7. SpotOn Loyalty – Best for Restaurants That Want a Flexible Solution

SpotOn’s loyalty program offers a mix of flexibility and automation, making it a great choice for restaurants of all sizes.

Why SpotOn is Worth Considering:

• Points-Based & Visit-Based Rewards – Offers both structures to fit different restaurant models.

• Seamless POS Integration – Works natively with SpotOn’s POS system.

• Marketing Automation – Helps restaurants re-engage customers with personalized promotions.

Best for:

Restaurants that want a versatile loyalty program with strong marketing features.

How to Choose the Best Restaurant Loyalty Program for Your Business

When selecting a loyalty program for your restaurant, consider the following:

1. Integration with Your POS System：

   A seamless connection saves time and reduces friction at checkout.

   
   

2. Ease of Use for Customers：

   A complicated sign-up process can deter customers from participating.

   
   

3. Personalization Capabilities：

   Programs that tailor rewards to customer preferences see higher engagement.

   
   

4. Marketing & Communication Features：

   SMS, email, and push notifications can help drive repeat visits.

   
   

5. Analytics & Performance Tracking：

   Understanding what works allows you to refine your program over time.

Peblla, Toast, and Square offer the best balance of ease of use, integration, and automation, making them ideal choices for most restaurants.

Invest in a Loyalty Program That Drives Growth

A great restaurant loyalty program does more than just reward customers—it strengthens relationships, increases sales, and provides valuable insights into customer behavior. Whether you’re a small café, a fast-casual chain, or a full-service restaurant, choosing the right loyalty program can significantly impact your bottom line.

Peblla stands out as a top choice for restaurants looking for a fully integrated, AI-powered loyalty program that seamlessly connects with POS, marketing, and ordering systems. If you're ready to take customer retention to the next level, learn more about Peblla’s loyalty program today.